SMARTS(C):
Simple-Meaningful-Actionable-Relational-Transformational-Scalable
Often what a customer wants is diametrically opposed to what they need. As a businessperson, your job is to give the customer what they want, be smart.
This means that not only can innovation change the rules of the game for businesses; it can also fulfill the social responsibilities of businesses towards society and create a win-win situation for all stakeholders.
There was far too much rehashing of old ideas spun as new. A game changer doesn't maintain the status quo, it shatters it. It was this taste of disappointment that led me to share my personal process for finding and implementing game changers :
I call it SMARTS(C) : Simple-Meaningful-Actionable-Relational-Transformational-Scalable.